All paintings by Arthur Williams (11/12 years old)

Karen Tong

KAREN TONG

Consultant

T:+852 2363 1928

F:+852 2363 8296

E:karen.tong@wellingtonlegal.com.hk

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Practice Areas

Admissions

Hong Kong 2006

Karen’s practice spans a range of general commercial matters, with expertise in media and entertainment, technology and intellectual property licensing. 
 
Prior to joining Wellington Legal, Karen was in-house counsel for Turner Broadcasting (of WarnerMedia) and BBC Worldwide, after working at global law firm Freshfields Bruckhaus Deringer. She has also worked for other major companies in the TMT and consumer sectors, such as Uber, Microsoft, AsiaSat and Mattel. Her experience includes:   

MEDIA / ENTERTAINMENT

  • Content distribution and licensing for TV/VOD, electronic sell through, cinema/theatrical, inflight, DVD/video and other platforms and channels
  • Channel distribution and licensing (carriage agreements)
  • Content acquisition/licensing from major production studios
  • Format licensing, eg. for game shows
  • Feature film and television series production/ co-production, including financing and pre-sale arrangements, production services agreements, talent agreements and releases

IP COMMERCIALISATION

  • Merchandise licensing (eg. manufacture of branded products and promotions)
  • Branded live/ location based events (eg. themed events, pop-ups, exhibitions, restaurant events)
  • Talent management and brand endorsement
  • Design and works made for hire agreements

TECHNOLOGY

  • Social media and social commerce – influencer marketing, multi-channel networks (MCN)
  • E-commerce - website development, payment, supplier and delivery arrangements
  • Website terms and conditions, eg. user agreements, privacy policies, community guidelines
  • Software licenses and IT services including SEO, website maintenance and updates
  • Commercial arrangements around mobile apps offering transportation, delivery and payment services
  • Online games development and distribution
  • Researching innovation and policy in relation to AI, cybersecurity, data privacy and cloud

COMMERCIAL

  • Marketing and PR - Brand sponsorships and events, agency agreements, barter arrangements
  • Competition terms and conditions

Karen has also supported compliance and regulatory teams in broadcasting and media, telecommunications, investment and insurance industries, as well as human resource management (employee handbooks and training, e.g. diversity and inclusion, corruption and anti-bribery, personal data privacy) in various organizations. 
 
She graduated with a law degree (LLB)(Hons) from University College London and completed her PCLL at City University of Hong Kong.   

Karen is fluent in English, Cantonese and conversational in Mandarin.